Stepping up in Style with Novo Shoes
NOVO SHOES CAMPAIGN SHOOT
Our premium studio space at Social Studio Groups recently played host to an exciting campaign shoot for Novo Shoes. This collaboration not only showcased the latest in footwear trends but also emphasised the versatility and professional quality of our adaptable studio space.
The setup gave the crew plenty of room to get creative and capture Novo’s latest collection in a way that really showed off how their shoes can elevate any look. With every corner of the studio being put to use, it was a great opportunity to highlight the versatility of both the collection and the space.
Utilising the Space
ARCH WALL
The Arch wall became for a focal point creating captivating imagery: The LED lighting was used to create a halo effect around the models, the arch’s unique shape inspired creative poses, with models interacting both inside and in front of it. A single flash bounced off the ceiling provided soft, even illumination for the scene.
CYCLORAMA
Our elevated Cyclorama proved to be a dynamic asset, offering multiple shooting possibilities: As a step: The raised solid white platform complemented by our concrete floor, provided an interesting visual element and framing opportunity. A makeshift seat: Models used the elevation for posed shots, creating a clean silhouette against the white background. Classic white backdrop: The Cyclorama’s seamless white surface made the models and shoes pop, emphasising the products.
PORTABLE WALL
Our portable wall added versatility to the shoot, Its stark white surface contrasted beautifully with the concrete floors. Easy manoeuvrability allowed for quick set changes and diverse shooting angles. It served as both a standalone backdrop and as a complementary element in mirror shots.
CURTAIN BACKDROP
The curtain backdrop introduced a touch of elegance to the campaign: Its soft texture added a luxurious feel while maintaining cohesion with other set elements. The flowing fabric introduced movement to static shots. Mounted on a portable stand, it could be repositioned to capture optimal natural light in conjunction with flash photography.
The professional lighting equipment available in our studio, combined with the natural light options, enabled the photography team to achieve the perfect ambiance for each shot, ensuring that every curve and detail of the Novo shoes was captured beautifully. Our ample storage and preparation areas also facilitated smooth transitions between setups, keeping the shoot running efficiently throughout the day.
This successful collaboration between Social Studio Groups and Novo Shoes demonstrates our premium studio’s capability to host high-profile fashion shoots. We’re proud to provide a space where brands can bring their creative concepts to life and produce stunning visual content.
We are excited to continue offering our lux, rich studio space for future creative projects. Stay tuned for behind-the-scenes glimpses and the official release of Novo’s latest shoe campaign!
The Crew
Photographer Ben Adams Studio
Creative Direction Cecilia Catherine
MUA Shire Collier
Styling and Creative Production Charissa Trikos
Model Scarlette Mayer & Ella Squire
Videographer and Content Creator Stefano Nine Sixteen Films
Videographer Day 2 Raye Scerri
