Creative Julia Forte

Creative Category Photographer / Videographer

It is so important to create consistent, on-brand visuals for your e-commerce business – especially when you want to stand out online and attract your dream customers.

I have been working with Her Shed for a few years, and we have tried a variety of different spaces to capture their high quality home linens and apparel. For the Her Shed brand, it is essential to convey their luxury textures, comfort and aesthetics of the products while also demonstrating their unique durability.

I was thrilled when I discovered SSG – read on to see how I have utilised the space to create engaging video content and crafted beautiful & consistent lifestyle product photography for Her Shed Home Linens.

1. Consistency in Brand Aesthetics

   Using a content creation studio like SSG ensures that all imagery aligns with Her Shed’s branding, creating a consistent look across various platforms. Consistency is crucial for building brand recognition and trust. I have worked with Her Shed to understand their brand’s style and ensure each photo and video reflects the desired aesthetic.

   – High quality, cohesive visuals help maintain a uniform brand identity across Her Shed’s website, Instagram, and other social media platforms.

   – This unified look boosts customer confidence and strengthens Her Shed’s positioning as a premium home linen provider.

2. Styling & Set Design

   A studio environment provides the flexibility to style products creatively, bringing out their best features. For a luxury lifestyle brand like Her Shed, the ability to show how their products integrate into home settings is invaluable.

   – SSG’s props (especially the bed!!) helps to showcase Her Shed’s linens in cozy, aspirational environments, making it easy for customers to envision these products in their own homes.

   – The studio’s access to diverse props, backgrounds, and lighting equipment allows for the creation of different looks, from a bright, airy bedroom setting to a warm and inviting living room scene. This versatility can be hard to replicate in on-site shoots.

3. Cost-Effectiveness Through Batch Content Creation

   Hiring SSG for a full-day shoot allows Her Shed to produce a large quantity of content in one session, saving time and resources in the long run.

   – Batch content creation means a single shoot can yield a variety of photos and short videos, from product close-ups to lifestyle shots and behind-the-scenes content. This can be repurposed across multiple campaigns, emails, and social media posts, providing a steady stream of content for weeks or months.

   – It also minimises the logistical costs of coordinating multiple shoots and locations, making it a more budget-friendly solution for e-commerce brands like Her Shed that need a regular flow of new content.

4. High Quality Video Production for Social Media Engagement

   Video content is essential for social media platforms like Instagram and TikTok, where short-form video is king. SSG’s studio is equipped to produce high-quality, engaging videos that help Her Shed’s products come to life.

   – Using natural and studio lighting as well as the internal walls, cyclorama and backdrops ensure that each video looks polished and professional, reflecting the quality of Her Shed’s offerings.

   – We have also done interviews with the founder which help increase engagement rates, making social media ads and organic posts more effective.

5. Enhanced Efficiency & Turnaround Time

   SSG has an onsite team and easy parking and access which means we can spend less time unloading and more time creating content. This speed is crucial for brands like Her Shed, especially as the bed making and styling takes up a big portion of the shoot time.

   By working with a studio that is large and on the ground floor our teams can focus on capturing as much content as we can rather than getting a workout by lugging mattresses and duvets up stairs! (Although that part means we can skip gym that day!). 

So if you are a luxury lifestyle brand like Her Shed, partnering with my team and SSG to create elevated content is a strategic investment. From ensuring brand consistency and styling expertise to providing high-quality video content and efficient turnaround times, we help brands elevate their visual presence. By choosing a studio environment for their photography and video needs, Her Shed can effectively communicate the luxury and comfort of their home linen products, engaging their audience and driving more sales. 

Whether you’re a budding e-commerce brand or an established name looking to refresh your visual identity, consider the advantages of working with Julia Forté & her team at SSG to tell your brand story and cut through to reach your target audience. 

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