Q. Brief introduction about your journey into running your business?
From a young age, my journey into photography and videography began with a gift from my mother—a camera that became an extension of myself. Every spare moment was spent capturing moments, roping in friends and family for my films and video clips. Later, I discovered that storytelling through visuals was ingrained in my bloodline, as my late grandfather pursued similar creative endeavors in Croatia.
Q. What inspired you to pursue a career as photographer?
My deep-seated passion for storytelling propelled me into the realm of photography and videography. I've always been captivated by the narratives woven into people's lives—their triumphs, struggles, and transformations. Video became the medium through which I could capture and share these compelling stories, leading me to forge a career path centered around this passion.
Q. What would you say is your specialisation?
Currently, my focus lies in shooting ecommerce content for fashion brands, with a newfound enthusiasm for flash photography. Exploring this new skill has been immensely rewarding and has added an exciting dimension to my work.
Q. Any specific career goals or milestones you hope to achieve?
My career aspirations are ever-evolving, with goals and milestones continually shaping my journey. While specific objectives may vary, I am committed to seizing opportunities as they arise and pushing the boundaries of creativity in my field.
Q. What’s your style/aesthetic in 3 words?
Clean, Alluring, Classic.
Q. Notable projects or clients you've worked with:
As the co-owner and creative director of SSG, I've had the privilege of watching some esteemed clients such as Novo Shoes, Thatssofetch, Miss Universe Australia, and Feather and Noise, come through the studio. Additionally, I've personally worked with notable clients like Inuts, Shoe Connection, and Freelance Shoes.
