Q. Brief introduction about your journey into starting an agency?
Growing up, my two great loves were photography and fashion. I was captivated by the power of storytelling through imagery and would spend hours flipping through the pages of Vogue, mesmerized by its creative editorials. This passion led me to study fashion design and spend fifteen years working in fashion, visual merchandising, and styling. Eventually, I decided to focus more seriously on my photography. My extensive experience in the fashion industry provides a unique perspective, allowing my practice to specialise in fashion and product photography for creative campaigns, social media content and e-commerce.
Q. What inspired you to pursue a career in photography?
From a young age, I was immersed in creativity, whether drawing, taking pictures or making my own clothes. Inspired by fashion and music, I developed a deep appreciation for visual storytelling through photography and cinema. My photography practice combines these passions, constantly fueling my creativity and challenging the boundaries of conventional photography.
Q. What would you say is your specialisation?
My photography practices specialises in fashion and product photography for campaigns, social content and e-commerce.
Q. Notable projects or clients you've worked with:
I've had the privilege of working with notable Australian brands including Tony Bianco, Grace & James Candle Co and SlickHair Co.
Q. Any specific career goals or milestones you hope to achieve?
My goal is to continually evolve in my craft, exploring new dimensions of creativity in my work.
Q. What’s your style/aesthetic in 3 words?
Edgy, Conceptual, Quirky.
