Q. Brief introduction about your journey into running an agency?

My journey from photographer to corporate brand manager, then to founder and creative director has all come together and created YDN’s mission of serving as an institution of art in the realm of marketing.

These days I am known predominantly for my photography and videography work and my ability to communicate one's thoughts and ideas into a captivating visual medium for the world to watch and absorb.

Q. What inspired you to pursue your career?

The blend of art and science, not in the traditional lab setting with the cool beakers, but through the integration of psychology and data science with the arts, formulated to inspire action and genuine change.

Q. What would you say is your specialisation?

Digital Advertising
Content Creation
Campaign & Strategy Development
Social Media Marketing 

Q. Any specific career goals or milestones you hope to achieve?

We've been nurturing concepts for a couple of industries. Our next goal is to forge connections with brand owners to make these ideas a reality.

Q. What’s your style/aesthetic in 3 words?

Juxtaposed, Innovative, Provoking.