Q. Brief introduction about your journey into running your business?
Steph here, creative director of Full Cup, a Melbourne based design studio blending strategy and creativity to turn your ideas into vibrant, purpose-driven brands. Renowned for our multifaceted expertise, research-driven strategies, and approachable ethos, our specialty lies in crafting audience-centric, purpose-driven brand experiences that leave a lasting impact. We're not just about delivering the present; we're dedicated to future-proofing leading brands, helping them shine amidst the competition and solidifying commercial success.
Q. What inspired you to pursue your career?
I've always been captivated by the power of art and design, especially when it comes to telling meaningful stories. Brand Design is a unique fusion of strategy, consumer psychology, history, and art allowing me to create designs that deeply resonate, evoke emotions, and connect profoundly with consumers. Collaborating with passionate women to craft brands that speak directly to the soul, leaving a lasting impact and cultivating meaningful connections, has been my greatest inspiration.
Q. What would you say is your specialisation?
Strategy-led branding and web design. My approach combines elements of strategy, psychology, and design to craft unique brand identities and digital experiences.
Q. Any specific career goals or milestones you hope to achieve?
My ultimate goal is to create a lasting impact through my work, contributing to the success and growth
of the brands I collaborate with. Additionally, I aim to empower women by educating them on brand strategy foundations, cohesive design principles, and the art of aesthetic storytelling
Q. What’s your style/aesthetic in 3 words?
Purposeful, Expressive, Vibrant
Q. Notable projects or clients you've worked with:
Alya Skin, Brunaé, Lash Therapy, Rudie Body, Frasé Skin, Bangn Body, Bali Body, Sasha Therese, The Aussie Pal, Gem, Hairhouse, Bondi Boost, Astrotash, Peurla
