Q. Brief introduction about your journey into starting an agency?
As a copywriter and brand voice strategist, my background lies in telling stories the old fashioned way: through PR techniques that must intrigue the audience to win your place, otherwise they won’t hear from you at all. I studied both Marketing and Public Relations in university, then was mentored by a public relations expert and agency-side marketing director, picking up on both Marketing and PR. I became obsessed with the words we chose, used and repeated for each brand — because these phrases could be the difference between a top-of-mind brand and one that can’t break through.
Q. What inspired you to pursue a career in copywriting?
Pairing my marketing degree with public relations expertise, I turned my attention to copywriting. Through my copy studio Lovenote, I develop strategically creative brand voices by strategising the language, words and phrases that draw the right people in — focusing on both consumer and brand. Working with clients across beauty, wellness, fashion and lifestyle, I help founders and marketers find the right words to say, so that sharing the brand's story becomes effortless, creative and always consistent.
Q. What would you say is your specialisation?
Brand voice development for consumer brands, plus copywriting execution everywhere
Q. Notable projects or clients you've worked with:
Fashion and jewellery brands like Alexandra, YDNF, Elle Forma and Nomad the Label; beauty brands like Sol Sista and LAH Hair; a range of product and consumer brands
Q. Any specific career goals or milestones you hope to achieve?
Immersing myself in brand voice development for consumer brands - continuing my work on super creative projects and expanding brand voices through every touchpoint with the customer.
Q. What’s your style/aesthetic in 3 words?
Creative, Clear, Conversational
